Teachers could complete their syllabus, even given tests and examinations during the pandemic when everyone was forced into the confines of their homes. This would have been unthinkable a few years back. Technology innovation has impacted the way education is imparted and consumed. And institutions, teachers, parents, and students embrace the digital landscape. It is important to reflect these changes in the promotion of education. With the growing incompetency of traditional methods, influencer marketing has come in to fill the gaps.
Education influencers occupy different industry verticals and play a vital role in the success of an influencer marketing campaign. There are people who students, teachers, and parents turn to for guidance - from clarity on career paths, and finding the right institutions and education resources to using Technology for education.
What education Influencers do is tied with the services of academic institutions, online course providers, corporate training institutions, tuitions, consulting firms, etc. Hence, they work with the best influencer marketing company in India to recruit relevant education Influencers to bring exposure and sales to their business.
If you are an education business wanting to know how influencer marketing can help you attract a wider crowd and scale your returns - you have come to the right place.
The education industry witnesses new trends frequently. For example, the rise of ChatGPT is one such instance that has prompted a demand from students who want to learn about the Technology's application. Hosting in-person classes, events, or conferences alongside educational Influencers effectively addresses broader audiences with vital information about the topic.
Educational Influencers are a source of inspiration and motivation to keep learning when they share their growth stories. For example, a technology-savvy influencer can share how they scaled their business by taking an online certification course offered by a reputable institution. This message resonates with working professionals who wish for personal development.
Education Influencers are a common link between businesses, teachers, students, and parents. Hence, they can create close-knit communities joined by a single purpose by facilitating communication through social media content, forums, live stream sessions, in-person meet-ups, or workshops. For example, an education portal can work with influencers to sponsor an event where students can gather to communicate with each other, get answers to their queries, share opinions, and learn about the services.
Education institutions or e-learning platforms can clear many negative stereotypes associated with the establishment, a specific course or degree, or once infected due to a prevalent social environment by having education influences share their experiences - helping students and guardians make confusion-free, informed decisions.
With Influencer marketing, you can target only a specific category of consumer demography interested in your products or services with messages designed to touch relevant paint points and offer aligning solutions creatively. For example, an institution specializing in teaching biology, physics, or chemistry can work with educational Influencers with audiences that follow them for their expertise and content on similar subjects.
Education influencers use relatable content marketing to boost conversion. In the education industry, there would be growth in online registrations, in-person and third-party enrollment, online course and webinar registrations, a high influx of students in education institutions, and overall more business exposure to attract interest.
Influencer marketing can deliver more results for your business at a fraction of traditional marketing costs because you get to coattail the established authority of educational Influencers whom your potential customers find trustworthy. As a result, the cycle from brand introduction to conversion is much faster.
Educational Influencers know how students and their parents think and act, making their content more thought-provoking and compelling. For instance, education influences can create videos sharing resources that students can refer to during tests or when they plan to pursue higher education. Education influencers can also save time between finding and enrolling in institutions.
Students want to get the feel of the play or services before they make a decision, and education Influencers help by sharing real-life experiences that students can relate to through narrative storytelling. Content from subject matter experts is not salesy, thus leaving lasting impressions on the prospects.
Educational influencers can strike a balance between the personal and academic lives of students. Here, your target audience wants to know how dare get into the school/college of their dreams or what's next after they graduate. Hence, use subject matter experts to clarify the academic and career path. For example, if you are a job portal, highlight how your services can streamline the process from registering and resume curation to connecting college students with suitable employers.
As for institutions, you can use education Influencers to showcase their lives in and around the campus, like reading in the library, engaging in extracurricular activities, hostel setup, teacher interaction, student interviews, etc.
Education influencers can highlight the positives of choosing your services to parents through experience sharing and storytelling, as they are the primary decision-makers. Subject matter experts can make essential financial points like tuition fees, scholarships, student grants, etc. Parents are also involved in application filling and submission associated with different educational portals; hence, videos by educational influencers providing step-by-step guidance can help improve clarity on the entire process.